Key Activities
- Producing live competition content
- Building the fan & athlete community
- Sponsor integration & activation
The NIL competition show built for Gen Z. College athletes, real stakes, real cash prizes — where sports, entertainment, and youth culture collide, and the right brands put their name on the athletes everyone's watching.
Gen Z attention is the most valuable — and hardest to reach — audience in media. Battle of the Colleges delivers it through the athletes and moments they actually care about.
Authentic, brand-safe reach to college athletes and the young audience that follows them — not interruptive ads.
Your brand lives on the competitors fans are watching, sharing, and rooting for — on screen and across social.
Live competition creates viral, emotional, shareable content — cultural association money can't buy after the fact.
A model built to expand sport to sport and city to city, designed for long-term value — not dependent on ticket sales alone.
Founding-sponsor and private partnership opportunities are shared directly — not posted publicly. If you're serious about being in early, let's talk face to face.
The real deal
The athletes who line up at Battle of the Colleges won't just compete against each other — they'll measure themselves against the best in the world.
First Black American to win the USA National and World Mountain Running Championships.
This is how a champion gets featured. The next face could be yours — or someone you know.
Are you a pro — or know one? Line up with the best and get featured on the wall.
Get featuredAthlete portraits and quotes appear here once image rights and approvals are cleared.
The model at a glance — how Battle of the Colleges creates, delivers, and captures value across athletes, fans, and brands.
Whether you want your name on the athletes or you just want to follow the build — leave your details and we'll reach out directly.
Back the Build
Battle of the Colleges is not a 501(c)(3), and we're not going to dress it up as one. Your contribution is not tax-deductible. Here's what it is instead.
A team costs money. Building something right costs time — and time costs money too. Every athlete who finally gets paid to play, every event we put on, every person we hire to run it: that's what this pays for.
If you only give when there's something in it for you, no hard feelings — go do you. But if you actually want a blueprint that outlives us, built out in the open with everybody winning on all sides, this is where you put your weight.
★ uSbackwards sends 5% of every band, hoodie & donation here — this is the other half. · Battle of the Colleges is not a registered 501(c)(3) nonprofit. Contributions are not tax-deductible and are not charitable donations for tax purposes.