Become a Sponsor
Battle of the Colleges
Competing for the Gold

The NIL competition show built for Gen Z. College athletes, real stakes, real cash prizes — where sports, entertainment, and youth culture collide, and the right brands put their name on the athletes everyone's watching.

Why Brands Win Here

Put your brand where the eyes already are

Gen Z attention is the most valuable — and hardest to reach — audience in media. Battle of the Colleges delivers it through the athletes and moments they actually care about.

01

Direct Gen Z access

Authentic, brand-safe reach to college athletes and the young audience that follows them — not interruptive ads.

02

Logo on the athletes

Your brand lives on the competitors fans are watching, sharing, and rooting for — on screen and across social.

03

High-engagement moments

Live competition creates viral, emotional, shareable content — cultural association money can't buy after the fact.

04

Scalable & multi-revenue

A model built to expand sport to sport and city to city, designed for long-term value — not dependent on ticket sales alone.

By invitation

Founding-sponsor and private partnership opportunities are shared directly — not posted publicly. If you're serious about being in early, let's talk face to face.

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Strategic Overview

Business Model Canvas

The model at a glance — how Battle of the Colleges creates, delivers, and captures value across athletes, fans, and brands.

Public overview  ·  Format mechanics, operating playbook & unit economics held for partners under NDA
Key Partners
  • Streaming & media partners
  • Brand sponsors & advertisers
  • Production & venue partners
  • NIL & collegiate athletic networks
Key Activities
  • Producing live competition content
  • Building the fan & athlete community
  • Sponsor integration & activation
Value Proposition
  • A live NIL competition show built for Gen Z
  • Sports + entertainment + youth culture in one format
  • Authentic, high-engagement moments for brands
  • Scalable across sports and cities
Audience Relationships
  • Community-driven fan engagement
  • Athlete & alumni network
  • Sponsor co-marketing
Audience Segments
  • College athletes (NIL era)
  • Gen Z fans & students
  • Brand sponsors & advertisers
  • Media & streaming partners
Key Resources
  • Original show format & IP
  • Production capability
  • Host & brand
  • Digital platform
Channels
  • Streaming & broadcast
  • Social — YouTube / TikTok / Instagram
  • Live college events
  • Official site & app
Cost Structure
  • Production
  • Talent & prize pool
  • Technology & platform
  • Marketing
  • Operations & logistics
Revenue Streams
  • Sponsorships & brand partnerships
  • Advertising
  • Licensing & distribution
  • Merchandise
  • Memberships
Value Proposition Map

What the market wants — and what we deliver

Customer Profile

Jobs to be done

Reach Gen Z authenticallyBack culturally relevant contentGain visibility (athletes)Be entertained & belong (fans)

Pains

Repetitive formats & lack of varietyHard to reach young audiencesUncertain sponsorship ROIOversaturated content market

Gains

High engagement & ratingsBrand & career visibilityCommunity / tribal loyaltyMerch & global adaptability
Value Map

Products & Services

NIL competition showLive eventsDigital & social contentSponsor integrationsLifestyle & merch

Pain Relievers

Fresh, unpredictable formatBuilt-in authentic youth engagementBrand-safe access to Gen ZMulti-revenue stability

Gain Creators

Viral moments & recruiting visibilityMemorable experiences & belongingPositive cultural associationStrong ROI potential